United States-based investment company

In 1991 the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs.In 1991 new management took over manufacturing and continued to market watches under the Invicta banner. Thus the Invicta watches are assembled on several continents, in whatever location brings back the best return on their investment dollar.Some 100% Swiss-made watches are still available, but marketing has a tendency to confuse people what watches are made in Swiss factories and which watches are assembled by lesser skilled laborers in far eastern countries. Far East watches are labeled with the country of origin of their movement. At the same time Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.Some words about the Invicta watch design. Many Invicta watches, including the company's more popular Invicta Pro Diver series, borrow heavily from Rolex Submariner's and Omega Seamaster's design. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.Upon moving primary operations from Switzerland, Invicta has continued to design watches, but has outsourced manufacturing to third parties in Switzerland and the Far East.